About Motif

Like all great things, Motif started with a beer...

Whilst sat watching a cricket match with friends that worked within the planning industry, our CEO, Tom, was discussing his frustrations with the process of the his day to day job as a Town Planner. 

What became clear through the conversations on that day is that he was not alone... the inefficiencies and lack of standardisation was apparent across the industry. On that day the cogs started turning and the fundamentals of Motif were born. 


Motif Co-Founders Summer Day Out 2019

Meet the team

Tom Woolner - CEO & Co-Founder
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Tom is a chartered town planner (RTPI) with over 10 years industry experience. Motif was conceptualised and designed by Tom using his knowledge of the town planning sector.


Tom’s drive is to open up planning data and information, to provide planners with the tools they need to improve transparency and efficiency in their every day responsibilities and to bring a bespoke platform to the development industry, specific to the markets needs.

Outside the world of planning, Tom loves music and playing guitar. He can often be found trudging through the mud at festivals. He's also keen at sports when not hampered by numerous injuries. 

Tom Woolner - CEO & Co-Founder
Mobile: 07725 639 138
Chris Hunter - CCO & Co-Founder

Chris has spent the last 13 years working in recruitment, sales and marketing, predominantly within the software space. In 2013 he started his own recruitment company purely focused on helping software and infrastructure companies expand. 


Over the last few years Chris has helped startup software companies with sales, training and strategy as well as talent acquisition.

Chris wastes a lot of time listening to political and current affairs podcasts and has recently bought a new piano... which he will attempt to learn again soon.

Chris Hunter - CCO & Co-Founder
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Mobile: 07944 979 258
Luke Moody - CTO & Co-Founder

Luke has over 10 years experience as working as a full stack programmer. He loves asking questions of data, making memorable and smooth user-experiences and interfaces, and architecting efficient systems using the right tools for the job. 


Luke has exceptional attention to detail and utilises his technical experience at Motif to bring an ageing sector up-to-date. His drive behind working at Motif is one of altruistic improvement with a desire to break new ground and revamp the planning sector.

Beyond the world of technology Luke loves music and has a passion for deep and dirty drum & bass. He also loves woodworking, building custom things from desks through to guitars.

Luke Moody - CTO & Co-Founder
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Motif is here to elevate and innovate the town planning industry.


Motif is the UK's first intuitive back office and project management platform that simplifies and streamlines many of the day to day processes required as part of managing developments. Designed by town planners to improve many of the dated practices, Motif supports users from the very inception of a job, through to discharging conditions and implementing a planning application. Ultimately, Motif increases collaboration, efficiency and transparency for professionals working in the development industry. 

As a cloud based platform, work seamlessly with your internal and external teams wherever you are, and access the data you need quickly and easily. 

Motif presenting at Connected Places Catapult annual PlanTech conference 2019.

Accreditations & Affiliations

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